top of page

Right-Wing Ads Flood Swing States Targeting Transgender Kids

#TransgenderRightsMatter #StopTransphobia #ProtectTransKids #InclusiveSociety

Right-Wing Ads Flood Swing States Targeting Transgender Kids.png

By Staff March 5, 2023

The protracted and grueling fight for transgender rights has been a recurrent topic in American politics, with right-wing organizations ceaselessly targeting transgender individuals, particularly children, in a brazen effort to curtail their basic human rights. The situation has now escalated, with these groups investing a mammoth sum of money in ads that directly target transgender kids in swing states, with the objective of obliterating their basic human rights and creating a thoroughly unwelcoming atmosphere for them.

In this article, we shall scrutinize the impact of these pernicious ads on transgender children's lives, delve into the groups responsible for them, and evaluate the overall impact of these ads on the fight for transgender rights.

What are the ads targeting transgender kids?

The ads that target transgender kids are just one facet of a broader campaign launched by right-wing groups that seek to impose restrictions on the rights of transgender individuals. These ads often center around transgender kids' participation in school sports, with claims that allowing them to compete with their gender identity is unfair to cisgender children. These ads cloak themselves as safeguarding cisgender children from transgender children, but their actual goal is to limit the rights of transgender children.

The scope of the ads targeting transgender kids

The breadth of these insidious ads has spread like wildfire across at least 25 states, from Texas to Michigan to Illinois, in just the last month alone. The right-wing groups are investing a staggering amount of money in targeting Black and Spanish-language radio stations in swing states, where their vile propaganda can potentially sway the outcome of elections. These ads are being propagated through various platforms, including social media, television, and radio.

The groups behind the ads

The groups behind these dangerous ads, such as America First Legal, launched by former Trump aide Stephen Miller, have registered as nonprofits and can squander limitless amounts of money on political ads without disclosing their donors. The opaqueness surrounding their funding makes it difficult to decipher who is behind these ads and what their agenda is.

Who Is Steven Miller

Stephen Miller, a former White House aide under the Trump administration, has been widely criticized for his involvement in implementing policies that resulted in the separation of immigrant families and the detention of children in cages. Additionally, prior to his role in the White House, Miller was a member of a neo-Nazi group and has a history of making derogatory remarks about marginalized communities, including applauding a speaker who advocated for the burning of LGBTQ individuals and the termination of gay teachers.

What is the impact of the ads targeting transgender kids?

The ads targeting transgender kids have a significant impact on the lives of transgender children. These ads create a hostile environment for transgender children, where they feel unsafe and unwelcome. The ads spread misinformation about transgender people and create fear and hatred towards them. This can lead to bullying, harassment, and violence towards transgender children. These ads also make it harder for transgender children to access healthcare and education, which can have a long-term impact on their well-being.

The impact on mental health

The pernicious effects of these insidious ads on the lives of transgender children are devastating. These ads create a hostile environment that breeds a sense of fear and unwelcome feelings for transgender children. These ads broadcast false information about transgender people, which spreads fear and hatred towards them, leading to a surge in bullying, harassment, and violence against them. These ads make it arduous for transgender children to access healthcare and education, leading to long-term detrimental effects on their well-being.

They can influence public opinion, leading to policies that further constrain the rights of transgender individuals. These ads create a hostile environment that makes it harder for lawmakers to implement policies that safeguard the rights of transgender individuals, resulting in the further marginalization of this already oppressed community.

In a Nut Shell

The reprehensible ads that target transgender kids represent a treacherous campaign aimed at strangling the rights of transgender children. These ads create a hostile environment that obstructs transgender children's access to healthcare and education. It is imperative to raise awareness about the dangerous effects of these ads and strive to ensure the safety and rights of all children, regardless of their gender identity. The fight for transgender rights remains ongoing, and it is crucial to continue to advocate for a more inclusive and equitable society for all.

Disclaimer & User Agreement


[1] "America First Legal spent $4 million to get its ads on Black and Spanish-language radio in Arizona, Colorado, Georgia, Michigan, Nevada, Ohio, Pennsylvania and Texas, according to the Human..." URL:

[2] "25 states across the political spectrum — from Texas to Illinois to Michigan — in the last month, according to the Human Rights..." URL:

[3] "America First Legal, launched by longtime Donald Trump aide Stephen Miller, has plastered airwaves and mailboxes with the issue ahead of the election — all without mentioning candidates currently running for office, as both groups are registered nonprofits, Politico reports." URL:

[4] "The right-wing attack on transgender people has ramped up in 2021, with a record number of 82 anti-trans bills introduced in state legislatures this year in some 28 states, surpassing last years count of 79 bills. About half the bills are bans that bar trans students from competing in school sports as the gender with which they identify. Others attempt to criminalize gender-affirming care ..." URL:

bottom of page