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Trump keeps publicly shaming companies. Does it work?

(CNN) Presidents don't usually call out local union reps by name. They don't usually complain publicly about American CEOs.

But this is not politics as usual. This is the Trump administration. A very public dressing-down of GM's CEO, Mary Barra, and a union official by the commander in chief somehow feels very normal.

Trump promised in 2016 to save manufacturing jobs and bring back US industry. He can credit the Rust Belt with handing him the White House, so he has been particularly aggressive in shaming companies moving production overseas.

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